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Pandora is the company that did everything wrong

Messagede Afertly789 le 22 Juil 2017, 07:48

pandora online sverige It didn't have to be this way for Westergren. Pandora is the company that did everything wrong. And that left the co-founder with little power to reverse Pandora's fortunes, and perhaps few friends on the board.The litany of missteps at Pandora started with the years Westergren and the company spent antagonizing the major record companies over what Pandora should pay for the rights to play songs. It wasn't unusual for record labels to be at war with music-related technology companies -- just ask Napster. Poor Tim Westergren. The executive responsible for creating Pandora Media Inc. as an internet-era radio station could have been on top of the world right now.Instead, investors greeted Westergren's return to the CEO post last year by driving down Pandora's stock price by 12 percent. And Monday, after Recode reported Westergren is about to step down as CEO, shares traded as much as 5 percent higher. But Pandora's stance drove the music companies to embrace rival digital music companies such as Spotify. The labels feuded with Spotify, too, but Pandora should have made nice with the music industry powers while it had leverage as the pandora rea sverige biggest dog on the digital music block. Now it's not. Spotify, Apple Music, YouTube and even Amazon have become important players in digital music. Pandora is too weak to be a priority to the record labels. Pandora also limited its option by burning cash for years. Some of that was due to spending more than half of its revenue in fees to the music labels and other parties. The same financial dynamics have helped make Spotify unprofitable. But Pandora contributed to its financial problems with its own missteps such as a trio of ill-advised 2015 acquisitions: concert ticket company Ticketfly, Next Big Sound and the remnants of failed music service Rdio.

pandora smycken rea Pandora justified the $335 million cash-and-stock Ticketfly acquisition by saying it would be able to identify people listening to Imagine Dragons songs on Pandora and pitch them on tickets to the band's next concert. Next Big Sound was supposed to give musicians information on their digital fans. Rdio was billed as the foundation for Pandora's new kind of music service akin to Spotify, which lets people pick each song; Pandora is more like a radio station in that the company selected the songs.The strategies sounded valid on paper, but Pandora couldn't afford the deal costs or the distraction of new businesses when its old one wasn't doing so hot. The company had negative free cash flow -- that is operating cash minus spending on capital projects -- of more than $241 million last year. And that wasn't pandora armband rea unusual. Pandora has posted negative free cash flow in 10 out of the last 13 quarters, according to Bloomberg data. The financial weakness and its on-and-off flirtation with a sale finally caught up with Pandora. Westergren was forced earlier this month into an embarrassing capitulation to John Malone's Sirius XM Holdings Inc., which outmaneuvered Pandora with an agreement to buy 19 percent of the company at a typically Malone-like good deal (for him).
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